12 Reasons Why It Pays To Stage!
1. Turbo-Boost Sales Time
Experts all agree and studies show staged homes sell quicker
than non-staged homes. Sometimes 30-50% faster in most
areas. This is more important then most people realize
because the longer a home is on the market….the greater
chance for a price reduction. Most buyers and buyers agents
believe that, if a home has been on the market for some
time, there must be something wrong with it or that the
seller will be anxious to sell and will take much less than
the asking price.
2. First Impressions
Last a Lifetime
People’s first impression of your listing is critical.
Staging gives you the best opportunity to make a positive
first impression rather than a negative one. The stronger
the impression the less likely a potential buyer will be
bothered if some things aren’t perfect.
3. Gone In 60 Seconds…
Psychology experts have proven that people react based on
emotion and then seek logic to back up the feeling. From a
real estate perspective, a buyer will make an initial
reaction in less than a minute whether they like your
listing or not. Then, after the potential buyer's initial
decision has been made, they will either confirm that
decision or rescind it in the next 6 to 20 minutes as they
tour the property. This is why proper staging is critical
for any listing...
4. Ready, Set, Go – Move-In Ready Sells
A properly staged listing not only appears to be in “Move-In
Ready” condition, but it really is. Staging a house for sale
means that every component of the house is as close as
possible to model condition. All buyers prefer to buy home
where they can just move-in and start enjoying life. They
will even pay a premium for this.
Imagination Not Included
Did you know that only 5% of the population can truly
visualize how beautiful a home can be or see past the
clutter, grime and so-so appearance? It’s true. Help
potential buyers see themselves happily living in your
listing and let the offers come pouring in.
6. Be the Needle In The Haystack
Staged homes have a much greater competitive advantage
over houses that are not staged. Let’s face it. Experts are
predicting that more and more listings will be sitting on
the market for sale in the next few years. Some areas have
already seen a 100-300% increase in available inventory and
average time on market. A staged home stands apart from
other listings because it has been properly merchandised to
bring out the best qualities of the listing.
7. No Skeletons In The Closet
Staged homes project an image of being well maintained
and well cared for. The underlying psychological message
that is sent to potential buyers is that it’s worth more.
More importantly, staging helps remove a certain degree of
risk that a potential buyer might have about buying a house
that is in disarray.
8. Appraise It High
Or Go Home
As more and more homes become available, you need every
advantage possible. One marketing advantage you might
overlook is to create instant loan to value (LTV) by getting
an appraisal after the house is staged. If you can show a
potential buyer how much the home is worth i.e. appraised
value and the sales price is less….instant value. It will
sell faster because it appears to be a better deal.
9. Move To The Head Of The Class
Real estate professionals never like to show a house
that’s not going to impress their buyer. A well staged home
could easily be described as “staged to sell” which means
that it’s going to impress their buyer. Staged homes are
always at the top of the list when it comes to which
properties an agent will show.
Exception To The Rule – The Buyer’s Rule
Would you show a house to a buyer that didn’t meet their
exact criteria? Maybe…but ONLY if the house is staged
properly and gets clients excited. If an agent knows that a
listing shows really well, but doesn’t match the buyer’s
criteria exactly, it’s possible they’ll show it anyway. A
well-staged home could be the one to get a buyer excited
enough to make an offer.
11. Peace, Love and FREE Advertising
Brokerages love showcasing beautifully staged homes
because they draw more business to their firm. They usually
invest considerable money to advertise a well staged listing
to generate leads for other agents. Why not capitalize on
your firm’s need to generate fresh leads by learning how to
stage every listing to its fullest potential and then sit
back while they use it for shameless promotion.
12. Show Me The Money!
The better a home shows - the higher it will sell for
which means more dollars in your pocket. Non-staged homes
are more likely to require price reductions in order to sell
as opposed to staged homes, which are more likely to enjoy a
number of offers, possibly a bidding war or a sale above the